Nicole Conniff is responsible for driving increased visibility and recognition of the division’s brand. She leads the firm’s team responsible for brand management, lead generation, leasing performance, customer experience, public relations, and corporate communications.
Prior to joining Toll Brothers Apartment Living in 2022, Nicole was the Vice President of Marketing at Tricon Residential, where she led the Company’s customer experience, branding, marketing, and leasing efforts to launch, scale, and optimize its international platform across the United States and Canada, helping to grow the portfolio from 6,500 to 40,000 homes over seven years. She was previously Vice President of Marketing at Irvine Company, where she was responsible for marketing more than 55,000 apartment units within 130 apartment communities throughout California, and successfully launching 57 brand new apartment communities. Before entering the real estate industry, she worked at Ford Motor Company where she held a variety of positions as part of the Company’s prestigious executive leadership program, ultimately serving as the company’s National Director of Marketing for the Lincoln Division. In addition to her work in public and private companies, she was previously an adjunct instructor at Chapman University where she taught marketing and advertising.
Nicole holds an MBA from the University of Notre Dame and a BBA from Emory University. She served as the chairwoman of the marketing and communications committee for the National Rental Home Council, as well as the advisory board for Zillow, where she provided advice and counsel on future products and services for the real estate industry.